Salesforce

Role: senior designer, events and experiences

As a Senior Designer on Salesforce’s Events team, I help shape the visual experience for Dreamforce and global World Tour events. I joined the team to support Dreamforce 2025 across both digital and print, and played a key role in developing the brand identity for this year’s World Tour series. This work involved exploring new visual directions with my design lead, presenting concepts to leadership, building scalable design systems, and executing across large-scale deliverables.